Taking a Look at How AI is changing the Way People Watch TV


The television has come a long way from displaying simple grayscale images to stunning visuals on Smart 4K TVs. However, the change hasn’t stopped here as the next evolutionary stage involves integration with Artificial Intelligence to deliver a more comfortable and user-friendly experience.

From facial recognition capabilities to personalized video and song suggestions, in this article, we’ll take a look at how AI is changing the way people watch TV.

AI is Making the Entertainment Industry Smarter

AI has already had a massive impact on the entertainment industry with players such as Netflix relying on the technology to one-up over its competitors. The entertainment industry giant uses AI to sift through viewers data and come up with algorithms that recommend the best viewing material based on the viewers’ preferences.

According to RTInsights, such algorithms are extremely complex. They take into account viewing history, user recommendations, and even the time of day to suggest the best show for your next binge-watch session. The algorithm scours through the entire Netflix library and even keeps an eye on current trends to identify the next big series.

AI capabilities enable companies like Netflix to offer personalized and unique experiences to each customer leading to increased retention rates. According to The Motley Fool, Netflix’s algorithm helped it save around $1 billion from customer retention alone.

Transforming Home Entertainment

In the way, way distant past, people had to wait for DVDs to arrive by mail or wait for a movie to premiere at the local theatre. Today, viewers can sit at home and simply have to search for an average of 60 to 90 seconds to watch quality content.

The availability and ease of such content has forced major cable networks such as HBO to mimic popular streaming platforms like Netflix when it comes to connecting viewers to shows and movies based on titles and genres.

Voice recognition is another layer of added convenience as viewers can simply request an episode of their favorite show while lying on the couch or preparing dinner. Advancing AI capabilities has had an impact on nearly every aspect of human society. From aeronautics to journalism, AI is taking over the creative human aspect even in the media.

If you’re looking for the latest in Smart TV technology for all your entertainment needs then there’s no better place than Lijex.


Lijex is the best online electronics store that offers premium products including 4K smart TVs from leading brands at affordable and fair prices. The company also offers free shipping and returns to all of its customers. Contact them today for more information.

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